International Public Relations 1th edition

ISBN:1412914159

ISBN13:9781412914154

Publisher:Sage Publications, Inc

Authors:Patricia A. Curtin, T. Kenn Gaither, T. (Thomas) Kenn Gaither

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International Public Relations Description

International Public Relations 1 Edition International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
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